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Web Site Promotion | |
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Web Site Promotion
Web site promotion is the main "distribution channel" and has therefore to be carefully planned for all the site's pages.
- Mass promotion
Automatic or semi-automatic software assists web site's submission to more than 3000 search engines or specialized directories. Such promotion should be done once a year. Results are generally below expectation, however it allows "specialized visitors" to find the web site. - Continuous promotion
A regular web site's promotion to about 15 to 25 popular search engines is best to obtain a good visibility on internet but may takes 6 to 18 months to be effective. Search engines submission's rules have to be respected but maybe slightly "abused" - Commercial targeted promotion
Contact all agents, distributors, resellers, suppliers... to request a link (on their own site) with product and/or service description. - General targeted promotion
If the site or specific pages have a good informative value on certain subjects, search for potential (with search engines) organizations susceptible to offer a link(s) to the site or specific pages. Reciprocal link(s) should be offered. - Direct promotion
Announce the site to all your e-mail contacts. - Targeted direct promotion
With search engines find all potential companies/organizations to be interested by the product/service and announce, via e-mail, the web site address. - "news group" promotion
Commercial announcements within news group are very badly accepted. However answers, to specific questions, with a link to commercial site (for illustration purpose) are tolerated.
